Having a cohesive social media strategy for a brand is crucial to survive in 2022.
For all those who think social media marketing is easy, and after reading some META (formerly known as Facebook BluePrint) they can master it then consider them absolutely ‘Wrong’. Facebook is considered to be the most impactful and ROI-driven social media platform, whereas Instagram stays the favorite when it comes to making relationships with the audience. The specialty of Instagram is that it allows brands to interact with their audience on a one-on-one basis. Thanks to the introduction of recently added features such as Instagram-reels, and flashback stories, the tool proved to have a strong market in this year too. However, despite seeing a 72% increase in audience in recent years (2021), many small businesses reported seeing a slump in their reach for unknown reasons. Many experts credit this to the brand’s poor marketing strategy or no strategy specifically for Instagram at all.
Then how to gain success on Instagram especially if you have already failed on it. Our experts have curated the best 3 tips, when followed surely land new followers, more engagements leading to new conversions and eventually a successful Instagram brand presence.
Optimize your Instagram Account:
Having a complete and technically optimized Instagram bio is as critical as getting new followers. A bio is just like a normal “homepage” that needs to be strategically designed. People will only know you when you have a specific, more relevant brand name, so make sure in investing time to design a search-friendly name for your brand. (So, if the name is long make it short and more relevant to the product/service you are offering). The second step counts for one-liner or brand’s tagline telling what is inside the profile. The link in bio gives a clear direction to the audience coming at your Insta handle where they should go. So optimizing your profile can play a very important role in making your brand successful on Instagram. If you are still not sure how and at what place to add a link, look for other product or brand pages to have a clear idea of how to put a link in your Bio.
Design and manage an Instagram content calendar:
The worst thing you can do while managing your Instagram business page is to post content for the most random topic and at haphazard times. This no-strategy progress may land you a few Insta followers at the start, but soon the reach you got will slow down and eventually lead to 0 conversions. So if you want to be in their memories forever, make sure to invest in a good content calendar. A regular posting schedule is as crucial for an Insta page as a strong routine is crucial for a successful entrepreneur.
More than 200 million users logged on Instagram daily, and to capture the right amount of audience it is vital to use a proper content posting strategy.
Posting fewer times daily not only avoids spam but brings more engagement. So make sure to pre-plan your monthly or weekly content calendar for Insta handle so that your audience stays connected to your brand.
Use of appropriate tool:
For small businesses investing in quality tools bring plenty of benefits. For example, managing a content calendar manually may become difficult especially when the size of the audience grows exponentially and more conversions are observed. Using an automated tool to create, schedule, share, and re-share content not only saves you time but keeps the page’s ranking high.
Design customized images:
Customized images for products or events form the foundations for a successful brand profile. So always invest in a good graphics-based tool, the investment may not charge you in form of pennies, but time (as you have to test and try some to find the best Graphical tool for Instagram handle). Since there are various free tools such as canva, Graphy etc, available for this purpose including postermywall (one of my hot favorites these days), the selection may become less time-consuming.
These tools work mostly on Drag-n-drop strategy, where users are allowed to manipulate built-in templates to create their brand-specific content. For instance, take an example of a newly launched tool postermywall, which allows its users to create tons of images for Instagram without knowing anything about graphics or having any professional help. The instagram templates are easy to edit and are in abundance to cater diverse needs of different brands, content creators, and social media enthusiasts. Moreover, these types of tools provide free downloads, so no worries about the increase in your marketing budget.
Having a strong purposefully build Instagram profile will land more conversions than any other social media platform. Because the platform provides strong individual interaction with the audience than others. The platform initially seems to be an image posting profile only, but with the help of proper hashtags, profile bio, creative images, engaging posts (contests, information, Q/a sessions, etc), and timely use of right tools will bring more success to an Insta lead business in the year 2022.