The exponential rise of the e-commerce industry in the last few years has encouraged many new players to join the race. The growth potential is massive, and the prospects are promising. To remain ahead of the competition, many companies have employed high-quality digital marketing services for e-commerce.
If you have an e-commerce website or planning to launch one soon, you may be looking for ways to succeed in the highly competitive space. Hiring a reliable digital marketing company in India and investing in professional e-commerce marketing services can be useful. However, here are some easy strategies that will help you build a strong e-commerce site and enhance customer experience and purchases.
- Make the e-commerce website mobile-friendly
Nowadays, more people are using their smartphones and mobile devices for online shopping than ever before. Some reasons are:
- It is more convenient
- It has the voice-search option
- It has payment integration
- It allows users to browse, purchase, and make payments while on the move
Shopping from mobile phones is poised to grow in the future. As per a Forbes report, mobile commerce will grow 68 percent by 2022. Use responsive web design to make the e-commerce website mobile-friendly. Ensure the web pages load fast. Place add-to-cart buttons below each product.
- Use social media
With more than half of the global population using top social networks, leveraging the widely known platforms for e-commerce is a no-brainer. It enables e-commerce businesses to reach a large number of people and attract huge traffic to their websites.
Here are some easy ways to leverage social media:
- Integrate the website with relevant social networks
- Create profiles and build a following
- Post engaging content to enhance interest and engagements
- Share attractive images of products and special offers on image-sharing platforms such as Pinterest and Instagram
- Encourage social purchases and make it easy for customers to buy products directly from Facebook and Instagram feeds
- Leverage AI
AI (artificial intelligence) in e-commerce provides interactive and personalized shopping experiences. It can gather a wide range of information and accurately predict customers’ behavior. Metrics such as bounce rates, conversion rates, and engagement rates give useful information about the website’s effectiveness. Chatbots are also a form of AI that many leading e-commerce companies employ in their websites. These are extremely effective in enhancing customer service and boosting sales. As per a Forbes report, several business leaders say that chatbots enhance sales by an average of 67 percent.
- Personalize and localize
As per some statistics, 80 percent of customers are more likely to purchase from a business that provides personalized experiences. Also, personalization helps marketers to increase an average of 20 percent in sales. AI plays a crucial role in personalization. It can create offers based on customers’ past behavior. It also can show products and offers based on location. Professional digital marketing services for e-commerce can help you in personalizing and localizing the campaign.
- Showcase customer ratings and reviews
Ratings and reviews give a glimpse of customers’ experiences using the products. As per a Salesforce study, 54 percent of customers have been found to trust more a customer review than a company’s advertisements. Reviews on e-commerce platforms such as Amazon and Flipkart can boost the visibility of products in relevant searches. Request happy customers to add their reviews on the product pages and make it easy for them to write on your e-commerce website.
- Put high-definition images
When it comes to products on e-commerce websites, images do play a huge role in determining their salability. As per a Justuno survey, 93 percent of customers say the visual quality is the key deciding factor in an online sale. As per e-commerce site Etsy, 90 percent of its customers say the image quality is the most important in their purchasing decision. When customers view high-definition images of the products they are looking for, they are more likely to click on them and check the details compared to the products with low-definition photos.
- Cross-sell using product suggestions
Cross-selling means suggesting related products to customers or site visitors. When customers shop on an e-commerce site, there is no one there to recommend them related products that will complement their purchases. You need to use product suggestions and pop-up advertisements to showcase complementary products to the visitors. Consider taking the help of a professional digital marketing company in India that will help in creating cross-sell ads.
- Leverage the power of referral marketing
Referral marketing is the tactic of rewarding customers who succeed in making their friends, family members, and contacts do business with you. Many e-commerce companies have successfully used the marketing strategy to win new customers. After their existing customers bring in more customers, they reward them with a credit, discount, gift, and many more attractive offers.
- Minimize cart abandonment
Cart abandonments happen when customers add some products to their cart but leave the site without completing the purchase. There are many reasons for cart abandonment. Some of them are:
- Rigid delivery options
- Complex checkout processes
- Slow page loading
- Frequent site crashes
Fortunately, there are many ways to minimize cart abandonment. The most effective one is to have flexible delivery options, which will enable customers to choose different delivery slots that are convenient for them. The next is to send emails and messages to entice customers to complete the purchase.
- Simplify the checkout process
Complicated checkout processes are one of the major reasons for cart abandonment. They result in frustration and slow down the transactions. Make sure the checkout process on your website is simple enough to enable visitors to complete their purchases effortlessly and in less time. Reduce the steps and procedures on the payment page and it will enhance the experience of the customers.
The e-commerce space is highly competitive. With so many companies joining the race, every business needs to employ effective e-commerce marketing strategies. Taking the help of professional digital marketing services or hiring a trustworthy digital marketing company can be useful.